As a co-founder of the Lo Lifes, including originating the name, Thirstin Howl has been at the forefront of leading many of the urban fashion trends of the last twenty years.  Today, the Lo Lifes movement is as recognizable a Hip Hop organization as the Zulu Nation or Rock Steady Crew filled with fashionistas, designers, graffiti artists, MCs, DJs, producers, writers and journalists. Thirstin Howl is featured in the Fresh Dressed documentary on urban fashion and has also launched the Lo Life brand, collaboration with Willie Esco and Coogi/Etonic brands.  He has also co-written, with Tom Gould, the massive photographic coffee table book, Bury Me With the Lo On, on the history of the Lo Life legacy from 80’s street gang to today’s worldwide movement with chapters throughout the world.

Always an independent artist, his work extends to film as well. Beginning as a production assistant at MTV for several years, Thirstin learned well and went on to becoming a writer and cast member for the MTV Lyricist Lounge Show. He went on to establish his own imprints, SKILLIONAIRE Enterprises and SKILLUSIONS Films, releasing projects for both the English and Spanish markets. They include the creating, starring and executive producing films as The Polo Rican Movie, Big Cuzins Payback and the Jail Recipes Cooking Show along with the 100 plus videos putting visuals to his MC work. 

 With over three decades in creating some of Hip Hop’s most dynamically iconic music, producing diverse films that extend the music into videos, storied movies and shows and multimedia enterprising and event creating all whilst continuing to be a pioneering leader of one of Hip Hop’s greatest emerging crews, the Lo Lifes, Thirstin Howl the 3rd is now a cornerstone of Hip Hop culture.

Always an independent artist, his work extends to film as well. Beginning as a production assistant at MTV for several years, Thirstin learned well and went on to becoming a writer and cast member for the MTV Lyricist Lounge Show. He went on to establish his own imprints, SKILLIONAIRE Enterprises and SKILLUSIONS Films, releasing projects for both the English and Spanish markets. They include the creating, starring and executive producing films as The Polo Rican Movie, Big Cuzins Payback and the Jail Recipes Cooking Show along with the 100 plus videos putting visuals to his MC work. 

 With over three decades in creating some of Hip Hop’s most dynamically iconic music, producing diverse films that extend the music into videos, storied movies and shows and multimedia enterprising and event creating all whilst continuing to be a pioneering leader of one of Hip Hop’s greatest emerging crews, the Lo Lifes, Thirstin Howl the 3rd is now a cornerstone of Hip Hop culture.

The last few years are a special pinnacle in Thirstin’s career as his works have reached progressive heights along with greater commercial acknowledgement. There is Thirstin’s establishment of the Love and Loyalty Weekend in 2012, an annual three-day Hip Hop cultural event happening in Wynwood, Miami while’s Miami’s Art Basel. The event includes a fashion show, vast Art gallery, film festival and an extensively billed concert featuring the year’s greatest Hip Hop and related acts. Then the media coverage from 2015’s Mass Appeal film, Fresh Dressed, on the history of Hip Hop fashion that showcased Thirstin and the history of Lo Lifes to 2016’s FOX5 News feature segment Lo Lifes from his hometown neighborhood Brownsville, Brooklyn and his Bury Me With The Lo On book to being featured in 2018’s Complex Films documentary, Horse Power, that explored the relationship between Ralph Lauren’s Polo clothing line and Hip Hop. All the while, the Bury Me With the Lo On book reached its second printing and with an updated cover, additional chapters and photos it sold out during its early pre-orders.

 As of 2018, Thirstin Howl the 3rd was hired by Ralph Lauren and Vice magazine to be the model for the historical event of Polo’s retro release campaign of the Snow Beach line. The Bury Me with the Lo On book was also a featured item for purchase on the Ralph Lauren Polo mobile app during their 12 Days of Christmas promotion campaign. It was the designated product for the 1st day of Christmas and sold out in two minutes of availability.