Ralph Lauren Snow Beach Photoshoot

//Ralph Lauren Snow Beach Photoshoot

Ralph Lauren Snow Beach Photoshoot

The Lo-Lifes, as they called themselves, lived for all Polo everything. They took a brand typically worn by white, preppy kids, and with a different vision in mind, made it entirely their own. Their passion for Polo quickly spread and reached the mainstream when New York rappers, like Raekwon of the Wu-Tang Clan, began to follow their lead. The Lo-Lifes can be credited with establishing and maintaining Polo’s timeless look on the streets. Years after Thirstin Howl III and the Lo-Lifes turned Polo into a cultural phenomenon, collectors like Meyhem Lauren and Post AOW carried the movement forward.

Full Story at https://partners.vice.com/ralph-lauren/snowbeach/news/cold-wave-25-years-of-snow-beach/

By | 2018-02-03T15:39:57+00:00 January 31st, 2018|Fashion|Comments Off on Ralph Lauren Snow Beach Photoshoot

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