The Lo-Lifes, as they called themselves, lived for all Polo everything. They took a brand typically worn by white, preppy kids, and with a different vision in mind, made it entirely their own. Their passion for Polo quickly spread and reached the mainstream when New York rappers, like Raekwon of the Wu-Tang Clan, began to follow their lead. The Lo-Lifes can be credited with establishing and maintaining Polo’s timeless look on the streets. Years after Thirstin Howl III and the Lo-Lifes turned Polo into a cultural phenomenon, collectors like Meyhem Lauren and Post AOW carried the movement forward.