OUTSIDE w/ GORILLA NEMS Episode 20: THIRSTIN HOWL III

MC, Artist, B-Boy and Fashion Icon, Thirstin Howl III talks about everything from what it was like coming up in Brownsville to bringing Ralph Lauren back when the brand was up against the ropes. Pas gets banned from smoking and Six becomes an honorary non-member of the Lo Lives. Another day in Coney Island.

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On Episode 3 of In Vogue: The 1990s, How Calvin, Ralph, and Donna Marketed the American Dream

On Episode 3 of In Vogue: The 1990s, How Calvin, Ralph, and Donna Marketed the American Dream

BY LAIRD BORRELLI-PERSSON

Learn more about Brand Americana and how the emergence of sportswear remapped fashion today on In Vogue: The 1990s. Fashion critic Robin Givhan; Calvin Klein; David Lauren, Chief Innovation Officer at Ralph Lauren; Donna Karan; Vogue fashion director Virginia Smith; Lo-Life co founders and musicians Thirstin Howl the III and Rack Lo; and model Tyson Beckford.

Regardless of your bank balance, designer fashion, especially when logoed, signaled one’s allegiance to the high life. Thanks to the efforts of Brooklynites Thirstin Howl the III and Rack-Lo, co-founders of the Lo-life crew, Lauren’s polo shirts, which reference “the sport of kings” and evoke country manors with ivied walls, started to have something equally as elusive: street cred.

“If you look,” Howl tells Vogue, “the clothes were made for the upper-class preppy kids from Yale and Harvard, and you know some kids from the ghetto just took it, remixed it, and we made it our own.” By making-over aspirational vehicles of transformation, like the polo shirt, these young men assigned their own values to them. “We were pretty much like walking billboards,” notes Rack-Lo. But what they were selling wasn’t what was in the ads, rather they were creating new narratives and unmistakingly writing themselves into the American dream.

Read more here: https://www.vogue.com/article/in-vogue-the-1990s-podcast-episode-3-brand-americana?fbclid=IwAR0yMNhM-JQwE3ff5tr87N6plzd9iPK57a7tsBQJibpIQa36hsCZ-3OUh64

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Lo Life Founder Thirstin Howl the 3rd Polo Ralph Lauren collection, inspiring stories and more Gems.

Lo Life Founder Thirstin Howl the 3rd Polo Ralph Lauren collection, inspiring stories and more Gems.

By: IDstroy

Special Guest Thirstin Howl the 3rd aka The Polo Rican shares stories about his wall to wall carpeted Polo infused Prison Cell, Being the Knock Out Man when Boosting and his favorite BARBIE DOLL! has been a fixture in hip-hop for decades. The Brooklyn-born entertainer slash master of ceremony is also a founding member of New York’s infamous Lo Life crew—a band of misfits with one thing in common: the love of getting fly. Their uniform of choice is Polo Ralph Lauren, although, as most Lo Lifes will admit, that’s not the only brand they rock. Today, we are happy to be the messengers of good news.

“Showoff Your Gems” resonates with music fans for its ability to evoke the power of positivity and nostalgia. Join us on an IGLive experience like no other, in a time when our culture needs it most.

Artist, Actors and Athletes are giving us a tour of their vaults of Memorabilia collected throughout their amazing travels. Entertainers such as Paul Wall, Bun B. and Miles Brown (Black-Ish), have Shown off Music/TV Show paraphernalia, Collectable Toys, Sneakers collection and other stimulating items, they keep near for inspiration. Join us on an IGLive experience like no other. Promoting great energy and positivity, in a time when our community needs it most.

You’re invited to inspire others by not only Showing Off Gems but Dropping Gems as well. Weekdays 7pm ET/ 4pm PT, on Instagram @idstroy with NBA All-Star, Superbowl and SiriusXM Host: D-Stroy.
After the interview, we invite Viewers from around the world to showoff their Film, Sports and Comic collection as well. Take a ride with us and see items you didn’t know existed and others that remind you of simpler times. Giving people a reason to smile, especially in these times, is the true Gem. Thank you for being an Amazing human being, You’re a Gem.

WATCH MORE EPISODES OF “SHOWOFF YOUR GEMS” ON YOUTUBE: https://www.youtube.com/playlist?list=PLPTeAKfmkwc2JnmL-u3VF8Vcu4vCZ1O1v

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Series Based On Brooklyn’s Lo Lifes In The Works By Kevin Garnett, Village Roadshow & Happy Madison

Series Based On Brooklyn’s Lo Lifes In The Works By Kevin Garnett, Village Roadshow & Happy Madison

By DEADLINE and Denise Petski

Kevin Garnett’s Content Cartel is partnering with Village Roadshow Television, Adam Sandler’s Happy Madison Productions and Marc Levin’s Blowback Productions to develop Lo Lifes: Stealing The American Dream, a scripted series based on the story of the 1980s Brooklyn street crew.

The Lo Lifes formed in 1988 from the marriage of two shoplifting crews from Brooklyn: Ralphie’s Kids from Crown Heights, and Polo U.S.A. from Brownsville.

The group, co-founded by Victor “Thirstin Howl The 3rd” DeJesus, gained popularity in the late ’80s and “boosted” designer labels from Tri-state department stores and helped spark the urban fashion phenomenon. “From their creation to their global expansion, the Lo Lifes captured the genesis of the subversive hip-hop spirit in a totally original fashion and were the original influencers,” according to the producers.

Read more at https://deadline.com/2020/07/series-based-on-brooklyns-lo-lifes-in-the-works-by-kevin-garnett-village-roadshow-happy-madison-1202982731/

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Thirstin Howl The 3rd – From Lo Lifes to The Ralph Lauren Polo Documentary – What’s Next? FOHQE #3

By: Da Fukkk Outta Here Show

This episode we had the honor and pleasure of kicking it with Veteran Hip Hop recording artist and fashion trend setter and icon Thirstin Howl The 3rd , tap in. @s_street_media ‘s The Fukkk Outta Here Podcast Show with @stuck_b_foh  @thunnybrown and @djkrugah Are BACK!!! LIVE !!! Like we never left. For now we will be doing our part to stop the spread by physically distancing while staying socially connected, working from home and streaming our shows and interviews remotely, we ask all of our fellow New Yorkers and Americans to do the same.

Previous episodes available on ustream.tv/sstreetmedia audiomack.com/sstreetmedia and DA FUKKK OUTTA HERE SHOW on youtube.

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Thirstin Howl the 3rd